mivon
Project details

Duffy London

Role
Web build
Client
Duffy London
Services
Year
Not listed
Project overview

I coded the Duffy London shop for a studio of playful furniture, using a modern front end and Ajax to move the product data.

The challenge. Bold pieces needed a shop that stayed easy to read.
  • Ajax
  • Front end
  • Ecommerce
  • Product UI
  • Hosting
  • Furniture
  • Catalogue
  • Studio
  • Layout
Project Result

The archive calls this a new ecommerce site with modern technologies and Ajax data transfer. I used that so the catalogue can move from piece to piece without a hard reload between products.

Duffy London reads as a furniture shop built around the objects, not a generic grid dropped onto a studio name. I have no sales figures to add, and I am not inventing any. The work I can describe is the coding: a custom front end, Ajax for the product data, and pages set up so the playful work stays the point of the visit. The archive did not include a public URL, so I have not guessed one.

Ecommerce code for a studio of playful furniture.

  • Ajax product data
  • Custom shop front
  • Pieces kept in focus