The archive calls this a new ecommerce site with modern technologies and Ajax data transfer. I used that so the catalogue can move from piece to piece without a hard reload between products.
Duffy London reads as a furniture shop built around the objects, not a generic grid dropped onto a studio name. I have no sales figures to add, and I am not inventing any. The work I can describe is the coding: a custom front end, Ajax for the product data, and pages set up so the playful work stays the point of the visit. The archive did not include a public URL, so I have not guessed one.