Project details

Ligo poster

Role

Print design

Client

Līgo Talsos

Services

Outdoor

Year

Not listed

Project overview

I designed the Līgo poster for Talsi, prepared in ten sizes from large-format outdoor print down to small posters. The same artwork has to survive a wall and a handbill.

The challenge. One poster had to hold up at ten very different sizes.

Print
Outdoor
Type
Layout
Sizes

Līgo
Talsi
Poster
Ten sizes

Project Result

I built the artwork so the same design could be printed huge and also as a small poster. The archive is plain about the scope: ten sizes, for outdoor print and for the smaller sheets. I stayed inside that.

The festival has a poster that can go on a large outdoor site and on a smaller notice without becoming a different design. I am not inventing a print run or a reach figure. The result is the set itself: one Līgo poster for Talsi, drawn up in the ten sizes the project file lists, for huge print and for small posters. Type and image stay readable when the poster is huge and when it is small. Ten sizes, one design.