mivon
Project details

M-Darinxpo

Role
Logo design
Client
M-Darinxpo
Services
Year
Not listed
Project overview

I designed the M-Darinxpo logo for a B2B supplier that ships oranges from Morocco. The mark is for trade buyers, not for a supermarket shelf.

The challenge. A trade supplier needed a mark that works far from the fruit.
  • Logo
  • Mark
  • Type
  • Trade
  • Art direction
  • Oranges
  • Morocco
  • B2B
  • Export
Project Result

The archive describes a business-to-business orange supplier, sending fruit from Morocco to buyers elsewhere. I designed the logo for that trade, not a consumer juice brand and not a story about farms I have not been given.

M-Darinxpo has a mark it can put on a trade conversation. I am not stating tonnes, countries beyond what the file says, or contract values. The file says Morocco, oranges, and supply across markets. The result is a logo for that company, drawn for B2B use. Oranges from Morocco, sold business to business, is the description I was given. The logo carries that without a consumer campaign around it.

A trade logo for an orange supplier shipping from Morocco.

  • B2B, not a juice brand
  • Morocco on the record
  • No volumes invented