Project details

Premises

Role

Brand design

Client

Premises

Services

Identity

Year

Not listed

Project overview

I designed a new identity for Premises, a real-estate company, to reshape the one they already had. The company already existed. The identity needed to catch up.

The challenge. An existing property brand needed a clearer face.

Identity
Mark
Layout
Type
Art direction

Property
Existing
Brand
Print

Project Result

The brief in the archive is to reshape and improve the identity, not to pretend the company was new. I worked on that mark and the way the company presents its properties, using the pages already in the project file.

Premises has an identity aimed at the business it already is: real estate. I am not claiming a rebrand lifted enquiries, because I do not have that number. The result on record is the design work itself, made to improve the existing identity rather than replace the company with an unrelated look. Properties should look like they belong to Premises. I improved the identity they had and kept the name intact.