mivon
Project details

Rolsens brand

Role
Brand design
Client
Rolsens
Services
Year
Not listed
Project overview

I designed the overall identity for Rolsens Holding, a company that offers premium services across more than one line of work. One name has to hold every service.

The challenge. Several services had to sit under one calm identity.
  • Identity
  • Mark
  • Type
  • System
  • Art direction
  • Holding
  • Premium
  • Services
  • Brand
Project Result

The archive describes a multi-focused company that wants to offer the premium services its clients ask for. I built the identity so those lines can share a name and a standard, instead of looking like unrelated businesses.

Rolsens Holding has a brand that can cover more than one service without losing the name. I am not listing markets entered or revenue. The file does not. The result is the identity work: an overall brand for a company whose own description is premium service across more than one focus. A holding company with several lines of work cannot look like unrelated firms. The identity is what makes them one company.

One identity for a holding company with several services.

  • Shared name and standard
  • More than one service
  • No market figures